E-commerce & Retail

Ask your commerce data.
Get verified answers.

Aqlyx unifies your store, ad channels, and web analytics into one governed intelligence layer. Every answer is sourced, auditable, and never calculated on the fly.

Works with your entire commerce stack

Connect your existing platforms. Aqlyx ingests, normalizes, and pre-computes metrics automatically. No manual exports. No SQL.

Shopify
Google Ads
Meta Ads
Google Analytics 4
Instagram
Amazon Seller
Trendyol
+ your custom source
Questions your team asks every week

These are real question types Aqlyx answers in seconds. Every figure is retrieved from pre-validated data, never estimated.

What was our blended ROAS last month across Google and Meta? Which channel is more efficient?

Your blended ROAS for June 2026 was 3.1x on $33,200 total spend.

Google Ads: 4.2x on $18,400 spend — 83% more efficient per dollar than Meta.
Meta Ads: 2.3x on $14,800 spend.

Google is outperforming Meta significantly this month. If budget is flexible, shifting $3-5K from Meta to Google would improve blended ROAS based on current performance curves.

Source: fact_marketing_monthly
Which customers are at risk of churning and what is their combined lifetime revenue?

142 customers are classified as At Risk. They placed 2+ orders but have not purchased in over 90 days — beyond their expected repurchase window.

Combined lifetime spend: $284,600.
Average CLV score: 0.61 (mid-to-high value segment).

These customers have a demonstrated purchase habit — a targeted win-back campaign is likely to convert a meaningful share before they are fully lost.

Source: fact_customer_segments
What were our top 5 products by revenue in Q2 and how did they trend month over month?

Top 5 products generated $312,400 combined in Q2 — 38% of total revenue.

Product A: $94K  |  Apr $28K → May $31K → Jun $35K  +25% trend
Product B: $72K  |  Apr $27K → May $24K → Jun $21K  -22% declining
Product C: $61K  |  Steady at ~$20K/month
Product D: $48K  |  Spike in May (+40%), normalized in June
Product E: $37K  |  New entry — launched March, gaining share

Source: fact_product_performance
How is our new customer acquisition trending versus returning customer revenue this year?

Year to date, new customers account for 54% of orders but only 41% of revenue — returning customers spend 2.3x more per order on average.

New customer acquisition is up 18% vs. same period last year. However, returning customer revenue grew only 6%, suggesting the retention cohorts from 2025 are converting below expectation.

Retention rate for the Jan 2026 cohort at 90 days: 22% — below the 28% benchmark from the Jan 2025 cohort.

Source: fact_commerce_monthly · fact_customer_segments
Use cases
Everything your commerce team needs to know

Pre-built analytics coverage across every layer of your e-commerce operation.

📊
Channel Attribution & ROAS
Blended and per-channel return on ad spend across Google, Meta, and organic. UTM-level attribution mapped to actual Shopify revenue.
👤
Customer Lifetime Value
RFM-based CLV scoring with lifecycle stages: New, Active, At Risk, One-Time. High/Mid/Low value segmentation updated daily.
📦
Product Performance
Revenue, units, and margin by product. Month-over-month trends. Identify which products are growing, declining, or seasonal.
🔄
Cohort Retention
Monthly acquisition cohorts tracked through their repurchase journey. Identify which months produced the most loyal customers.
🏷️
Discount Effectiveness
Which discount codes drive genuine incremental orders versus cannibalizing full-price revenue. Redemption rates, discount depth, and revenue impact.
📱
Social & Organic Performance
Instagram reach, engagement rate, and follower growth alongside paid channel performance. Organic vs. paid revenue contribution side by side.

Your commerce data is already
telling you something.

Most brands miss it because it's scattered across five platforms. Aqlyx puts it in one place and lets you ask.

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